In de regel quoteer ik niet stukken tekst uit advertenties. Maar deze van HSBC bevat een mooie les omtrent innovatie (en positionering).
“Recently, UK manufacturers of white vinegar have noticed sales going up. The reason: their product is being wiped on more windows and poured down more sinks, as people are using it as an ecologically friendly cleaning agent. Unexpected boosts to your business can occur anywhere.”