Het verhaal van je merk is belangrijk. Zeker in tijden dat content Koning is, het draait om bonding en een merk een ervaring moet bieden.
Hier een aantal tips om een merkverhaal aan te scherpen.
What’s the aha moment you’ve had about the company or product that you always feel compelled to share?
What’s the best metaphor for your company? Metaphors are valuable because they can present your company in a new way for folks who might not otherwise understand exactly what it is your company does.
Success stories (case studies) are always fantastic ways to give “success snapshots” about your company and how you’ve succeeded for your customers.
Journalists like stories that are short, sweet and engaging. Journalists are always under tight deadlines, and if you can’t pitch your story in two minutes or less then you need to work on getting your pitch in order.
Look at your competitor’s stories and see how you can improve your story
Make sure your story is congruent and consistent with the most notable things you want to highlight about your business