“Don’t take a designer and tell them to build a bridge. Bring them to the canyon and see what they come up with.” (Claudia Kotcha)
Deze heel veel andere interessante quotes vind je in de presentatie ‘WE NEED CHANGE: A loosely structured collection of quotes and references regarding the (mediocre) but promising state of market research’ van Helge Tenno.
Hier vind je de presentatie op SlideShare.